Kayla Hedman is a brand journalist and designer, living and working in southeastern Connecticut.
Kayla graduated from Champlain College in Burlington, Vermont, where she studied marketing and worked in public relations. She now specializes in brand journalism, marketing strategy, and content creation, with a focus on the tourism and craft beverage industries.
Contact Kayla to discuss consulting and marketing workshop opportunities.
Brand journalism is enhanced storytelling. It is essential for any business' marketing. Storytelling is no longer crafted for the reader in mind, but for the viewer, the listener, the analyst and the on-the-go commuter in all of us. It is no longer just in print or even content fit for a computer screen. Mobile devices have sparked a creative explosion, including timely social media curation, mobile journalism, blogging, digital advertising across platforms, podcasts, and other forms of compelling multi-media with a defined purpose.
Branding, Graphic Design (Print + Digital), Writing, Social Media Strategy + Content Creation, Email Marketing, Media Planning + Advertising, Public Relations, Web Design, Events, and more.
"Kayla is a responsible and creative professional. She’s full of her own good ideas and also works well within an organization’s established contexts for marketing and design. She is great on follow-through and communication."